Keystone
Mascots offers more
than a mascot, we provide your
VEHICLE to
marketing
fun!
Mascots 101
You've
seen them. They shuffle aimlessly through the crowd, shaking
hands while trying to
avoid adolescents who want to harass them. They are mediocre
mascots. They are handed a cheap, smelly costume, are given
little
direction, and don't really know how to promote the
organization they represent.
Mascots NEVER start out this way. Mascots are developed with fun
and excitement in mind - with hopes that this character can
breathe life into the brand it represents.
But a mascot is more than a cheap costume. It's the most visible
representative of a
brand. It creates instant memories. And because mascots
have been
utilized by thousands of teams, schools and companies for over 50
years, an unspoken standard has been established by a scrutinizing body
of consumers as to whether the mascot is effective or not.
So, how
do
you make your mascot character stand out in a crowd of cheap suits?
ROAD MAP TO MASCOT
SUCCESS
There are three elements that are present in successful
mascot programs. These are:
A good looking and
moving costume
A skilled and
entertaining performer
A supportive and
creative
administration
These successful programs are
found on every level - from middle
schools to Fortune 500 companies - Rookie League baseball teams to the
pros. These programs drive carefully planned initiatives like
exposing the community to the business, offering a family-friendly face
to a serious profession, merchandising opportunities, and creating a
recognizable icon.
WHERE DO YOU WANT TO
GO?
Like any marketing tool, a mascot program can be stronger in certain
areas than others. Keystone Mascots provides services that span
many skills:
